Services

Paid acquisition connected to the rest of the growth system.

I work across Meta execution, creative strategy, Shopify and landing-page signals, tracking, warm-audience journeys, and decision-ready reporting for founder-led D2C brands.

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01 · Meta Ads Systems

Campaign operations built for useful learning.

I handle campaign architecture and live execution while keeping the business objective, data quality, and destination in view.

Campaign setup, rebuilds, and launch QA
Budgets, audiences, exclusions, and placements
Cold acquisition and intent-based retargeting
Shopify or marketplace destination logic
Ongoing monitoring and optimisation decisions

02 · Creative Strategy & Communication

One audience state, one message job, one clear test.

I translate customer problems, objections, and campaign evidence into directions an in-house designer, editor, or creator can execute.

Awareness, prospecting, and retargeting frameworks
Hooks, angles, ad copy, and CTA direction
Creative briefs and edit feedback
Creative-performance analysis
Premium brand restraint where the category demands it

03 · Funnel, Tracking & Measurement

Diagnose what happens after the click.

I connect ad performance to product-page behaviour, checkout, event quality, and the limits of what Meta can actually verify.

Product-page and landing-flow review
Checkout and drop-off diagnosis
Pixel, CAPI, and event-quality checks
Attribution and backend reconciliation
Measurement plans for Shopify and marketplace flows

04 · Warm Audience & WhatsApp Journeys

Continue intent instead of restarting the pitch.

I plan how site visitors, engagers, add-to-cart users, and checkout users should be handled across Meta retargeting and WhatsApp follow-up.

Intent-level audience and message mapping
WhatsApp opt-in and offer journeys
Abandoned-cart and checkout-recovery logic
Offer and reassurance sequencing
Tracking the handoff from ad to conversation

05 · Reporting & Growth Decisions

Reporting should make the next move easier.

I monitor the live account and turn platform data into a clear operating view, so the founder can stay informed without carrying the daily Ads Manager load.

Daily monitoring and founder-friendly campaign reports
Creative and funnel-level learnings
Tracking caveats and missing evidence
Pause, keep, rebuild, and next-test decisions
Clear written updates across time zones

Service proof

What the work looks like in real life.

These are not mockups. They show how the service becomes actual campaign structure, reporting, creative direction, and founder communication.

Redacted Silk Route daily Meta Ads campaign report.

Daily operating visibilityLive monitoring translated into a founder-readable report, with sensitive performance figures protected.

Structured executionCampaign organisation and ad-set logic made visible inside Ads Manager.

Founder-side availabilityLive help when a founder needs quick clarity from account data.

Founder FAQs

Questions founders usually ask before working with me.

Clear answers matter because I do not want to sell a service before I understand whether I can genuinely contribute.

Why work with an independent operator instead of an agency?Because strategy, execution, analysis, and communication stay with the same person. I work with a small number of brands, stay close to the founder and creative team, and avoid the account-manager handoff that can separate the report from the actual work.

What if Meta is not actually the problem?Then I will say that. Sometimes Meta is only exposing the problem: weak trust, wrong offer, price resistance, poor landing flow, unclear positioning, or wrong customer expectation. My job is to find the real issue and use Meta only where it can actually help.

What if I already have a creative team?That is often ideal. I can translate campaign data, audience state, customer hesitation, and the next hypothesis into briefs your designer, editor, or creator can execute — then read the delivery data back into the next round.

Do you guarantee sales or ROAS?No. I will not fake-guarantee revenue. What I can guarantee is serious diagnosis, clear execution, honest reporting, and decisions based on the best data available. ROI matters, but getting there starts with understanding why the current system is not converting.

How do you price projects?Small, clear tasks can be priced upfront. Bigger work should be scoped after diagnosis because the real problem might not be what the founder initially thinks. Pricing comes after the bottleneck, scope, and responsibility are clear.

Why do you offer free calls?Because I need to understand the business before selling work. A free call lets me hear the founder, understand the situation, and decide whether I can contribute. If I cannot help, I still want the founder to leave with useful direction.

Can you work across markets and time zones?Yes. The working model is remote: Google Meet for decisions, clear written briefs and reports for async progress, and direct messaging when live account context needs a quick answer.

What happens if you think you cannot help?I refuse the work. I will explain what problem I found, what kind of person may be better suited, and what I would look at next. I would rather lose the project than force the wrong scope.

Proof inside the service

The work is already documented, not just described.

Here are examples of how the service translates into real work: campaign structure, warm-audience logic, creative briefs, funnel assets, and client-facing scope clarity.

Silk Route · Full-funnel communication system

Awareness, cold acquisition, and warm retargeting connected.

The August framework assigns every creative to one audience state and one job, then adapts message, proof, format, and CTA as the customer moves through the funnel.

Silk Route Meta Ads funnel and messaging framework prepared by Om Joshi.

Scope before executionI define what I will handle, what I will not touch, and how the work should be judged.

Creative brief logicI connect audience hesitation to hooks, offer language, and creative direction.

Funnel proofNivora’s Meta-to-Amazon bridge page shows how I build around the business reality instead of forcing a generic playbook.

Paid work proofInvoice sample and project docs are included in the Proof and Portfolio pages with sensitive information blurred.

Nivora Coffee · Funnel system

A bridge page built because Amazon could not give the full signal.

The campaign needed a practical way to warm traffic, educate the customer, and create retargetable Meta signals before sending users to Amazon.

Nivora Coffee custom bridge page funnel system built by Om Joshi.

Silk Route · Creative brief

Audience hesitation turned into messaging direction.

The creative brief shows how warm-audience behaviour becomes exact ad language, persuasion mechanism, and creative style direction.

Blurred Silk Route creative brief sample prepared by Om Joshi.

Boundaries

I would rather be clear than pretend to handle everything.

That honesty is part of the offer. It protects the founder and keeps the scope real.

Google Ads managementSEO ownershipEmail / CRM ownershipFull website developmentHigh-volume content productionLarge agency replacementGuaranteed ROAS claims

How pricing works

Most projects start after diagnosis.

Smaller tasks can be priced directly. Larger work should be scoped after I understand the account, the brand, the market, and the real bottleneck. Pricing comes after clarity.