OJ Om JoshiMeta Ads & Growth Partner Available for 1–2 brands Book a callFREE

About Om

Independent growth execution for founder-led D2C brands.

I work directly with founders and small teams that want one person close to paid acquisition, creative, funnel evidence, tracking, and the decisions behind performance.

Portrait of Om Joshi standing outdoors in front of mountains.

Who I am

Lean by design. Direct across the whole engagement.

You talk to the same person who studies the account, builds the framework, writes the brief, checks the funnel, reads the report, and makes the recommendation. There is no account-manager handoff between thinking and execution.

Based in India · Working remotely Open across the US, UK, UAE & other markets Async-friendly across time zones Usually replies within a few hours Available for 1–2 new brands Free first discussion
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What I focus on

The customer and the system behind the campaign.

I think about what works at the price point, which audience the creative is attracting, what the store does with that traffic, what the tracking can prove, and what the next message should change.

Customer understandingWhat the buyer needs to believe before they click, add to cart, or purchase.
Price-point realityWhat kind of messaging feels persuasive at this brand’s product and positioning level.
Warm audience handlingWarm traffic is not “show the same ad again.” It needs message sequencing.
Business problems behind Meta signalsI use Meta to surface what the real gap might be inside the business system.
Honest execution boundariesIf the solution sits outside my current zone, I say that early.

Working philosophy

Think before selling. Diagnose before executing.

I prefer telling a founder “this is not my work” over forcing a scope. That keeps the advice honest and the project safer.

A click is not always intent.
Warm audiences need different language, not repeated cold ads.
Creative is not just design. It is persuasion.
A useful report should make the next decision easier.
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Client recommendation

“He was proactive, sincere in his approach, and consistently took ownership of his responsibilities.”
Nivora Coffee CompanyLinkedIn recommendation · June 2, 2026
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