Portfolio
Operating work, not portfolio theatre.
These are the assets I actually build inside D2C work: funnel and messaging systems, campaign logic, creative direction, measurement notes, reporting, and founder-facing documents.
Silk Route · August 2026
Meta Ads funnel & messaging framework
A shared three-pillar system connecting awareness, cold acquisition, and warm retargeting.
Silk Route · Funnel architecture
Audience state → message job → desired next state
Every creative receives one primary role, then changes its message, proof, format, and CTA as intent develops.
Silk Route · Daily account visibility
Founder-facing campaign reporting
Live account monitoring translated into a clear operating view: what is active, where spend is moving, what needs attention, and what happens next. Sensitive figures are blurred.
Custom bridge page funnel
A practical bridge between Meta traffic and Amazon purchase intent.
Scope document
The work started with clarity: focus area, responsibilities, and boundaries.
Campaign structure & messaging map
How I think about budget by intent, ad-set separation, and warm-audience messaging. Sensitive parts are blurred.
Retargeting setup & campaign purpose
Audience stages, campaign purpose, and the job of each warm segment.
Commercial proof
Invoice sample
Paid work proof with sensitive details blurred.
What these assets show
The account is only one part of the work.
The strongest decisions connect five things: paid acquisition, customer state, creative communication, funnel evidence, and the next business move.
More proof samples
Actual screenshots from the work.
The portfolio should not only show polished case-study cards. It should show real operating proof: account structure, reporting, strategy discussions, and live founder support.
